Yale Strengthens Smart Door Lock Selling Opportunities Yale has developed its smart door locking range and marketing support to help fabricators and installers get to grips with the new technology and provide a superior product offering for end-users. In October of last year, Yale released its TV advert for the Conexis® L1 to raise awareness and promote the lifestyle benefits of Smart Door Locks to homeowners, helping drive consumer pull through for the innovative solution. As well as promoting the benefits of smart security to UK homeowners, Yale has created a wealth of resources to help support its customers adopting the new technology. This includes not only print brochures, but also instore POS and a complete series of ‘How to’ videos. The videos demonstrate the installation process for products as well as showing short clips that detail how to set up and connect the different locks. All of which helps make the process much more streamlined and simple for users. What’s more, in 2017 the Smart Living suite opened its doors, providing a space for Yale’s customers to familiarise themselves with the smart products first hand, as well as ask any questions. Paul Atkinson, Sales and Commercial Director for Yale Door and Window Solutions, comments: we want to give our customers as much support as possible developing business models and routes to market for the transition into the smart home market and make selling smart products as simple as possible. “As Smart Locking is relatively new, there is currently no benchmark for smart door locks. Yale is helping change this by working alongside the British Standards Institute to create a Smart Door Locking standard. This will help regulate the industry and provide fabricators and installers with a recognised benchmark of quality. Yale’s Conexis® L1 is currently being used as one of the test pilot products to support development of the IoT Kitemark.” As the popularity of smart door locks increases, Yale has also extended its range to offer a variety of new finishes. The Conexis® L1, which launched last year, as well as the popular Keyless Smart Door Lock have both been updated to include brand new colour options. In addition to the chrome option, the locks are now available in satin nickel and polished brass finishes. The new colours give homeowners more choice to select a finish that suits their style of door. The satin nickel and polished brass finishes have been designed to suit both traditional properties and modern homes alike. They offer up-to-date security that not only protects the home but look aesthetically pleasing on any compatible door. This improves the selling process as homeowners now have much more choice. For further information regarding Yale’s range of Smart Door Locks and the rest of the Smart Living range, please visit www.yale.co.uk/smart-living. For updates and information about Yale DWS, please visit www.yaledws.co.uk or follow @YaleDWS on Twitter.